Levi's CEO: Don't put your jeans in the freezer - CNN

Levi's CEO: Don't put your jeans in the freezer CNN

New York (CNN Business) Levi's CEO Chip Bergh has some tips for jeans owners: Don't freeze your jeans. And don't put them in the washing machine.

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Levi's CEO: Don't put your jeans in the freezer - CNN

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